Welcome to the Todd Smith Company!
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We offer professional marketing services, targeting businesses involved in; archery, bowhunting, and the great outdoors. Traditional archery, primitive archery and bush craft skills are a particular area of expertise for us. Our services help businesses bring products to market, advertise, and grow.
Nearly 25 years ago, I returned to Indiana after years of hands-on training and bow hunting with traditional archery equipment in Alaska. It was in Alaska that I met John Dodge, arguably one of the most talented fletchers (arrow builders) of our time. For ten years he shared his skills with me and taught me the art of hand crafting traditional cedar and wood arrows.
My final year in "The Great Land" was a life-changing experience of bush living in the remote wilderness of Alaska's Yukon river system. Living hundreds of miles from the nearest road, in true wild country, is an eye opening experience. One learns what is truly important in life when living so close to the land.
In 1987 I returned to Indiana and took a position with a small mail-order traditional archery company based in New Haven, Indiana. The owner, Steve Ferree, and I worked side by side and shoulder to shoulder for many years growing that business. We took it from a back bedroom of his home to a 10,000 square foot operation in Northeast Indiana. In short order, Three Rivers Archery became one of the largest traditional archery suppliers in the world.
During my 19 years with 3Rivers Archery, I learned the traditional archery industry from the ground up, inside and out and what it takes to market your products and your company to your specific target audience. My final years with 3Rivers I served as their Director of Sales and Marketing.
Several years ago I decided to go into business for myself offering my talents to help other businesses grow. We specialize in traditional, common sense marketing with an emphasis on website content management, SEO, email marketing and social media branding and marketing. We use proven industry best practices to help ourclients realize their goals. Whether you're well established or just getting started, if you're ready to gain momentum and push your business forward, let's talk.
When you work with the Todd Smith Company, you’re working directly with me and sometimes, depending on the scope of your project, carefully selected strategic partners. When I take on a new client, we work together closely. No one knows your business like you do. Controlled growth is a challenge but with strategic planning and teamwork we can achieve impressive results.
My services include: graphic design, magazine ad and Internet banner ad creation, catalogs, brochures, copy writing, press releases, email marketing campaigns, photography, image correction, video filming and editing, website content management and some website development. Click on "Services" to see examples of my work and projects I’ve managed for my clients. If you like what you see call me at 260-665-3405, we can discuss strategies to help you get where you want to be.
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